DuraBrite had a strong reputation in the high-performance lighting industry, but their outreach strategy wasn’t converting leads efficiently. Despite a premium product line, they faced challenges in targeting the right buyers, maintaining consistent follow-ups, and differentiating themselves in a saturated market.
Provoke stepped in with a data-driven strategy, refining segmentation, messaging, and automation—leading to a 50% faster sales cycle and a 30% increase in email engagement. Here’s how we made it happen.
The Challenge: DuraBrite’s Stalled Conversions
DuraBrite’s email campaigns lacked precise targeting, follow-ups were inconsistent, and their unique value was buried under technical jargon. To turn things around, they partnered with Provoke Agency.
Quick Snapshot of the Issues & Fixes
| Problem | Provoke’s Fix |
| Blunt lead segmentation | AI-driven scoring by industry & engagement |
| No follow-up structure | 4-step nurture sequence |
| Weak product differentiation | Industry-specific storytelling |
4-Step Blueprint for Lighting Industry Outreach
1. Precision Lead Segmentation
We restructured DuraBrite’s database to categorize leads based on:
- Industry: Marine, industrial, commercial
- Purchase history: New vs. returning customers
- Engagement level: Email opens, clicks, website visits
By implementing lead scoring, DuraBrite could prioritize high-intent buyers and avoid wasting effort on unqualified leads.
2. Targeted Messaging for Each Segment
Once we had refined audience segments, we crafted highly specific messaging:
- Marine Industry: Highlighted corrosion resistance & durability in saltwater environments
- Commercial Real Estate: Focused on cost savings & energy efficiency
- Returning Customers: Exclusive product updates & loyalty discounts
A subject line for marine buyers read: “Built for the High Seas: The Lighting That Conquers Any Storm.”
3. Automated Follow-Up Sequences
To keep leads engaged, we structured a 4-step email nurture sequence:
- Welcome Email: Brand introduction + mini customer success story
- Educational Email: Key product benefits tailored to recipient’s industry
- Social Proof Spotlight: Case studies & testimonials from similar clients
- Consultation Invite: Low-commitment call for personalized solutions
This ensured leads weren’t lost due to slow or disjointed communication.
4. A/B Testing & Continuous Optimization
We monitored key campaign metrics, testing subject lines, CTAs, and content variations. One key discovery:
- Switching the CTA from “Learn More” to “See How Much You Can Save” boosted click-through rates by 21%.
- Rewriting email #3 to include cost-saving statistics (vs. generic testimonials) increased engagement by 17% among commercial property managers.
Before & After: The Impact of Provoke’s Strategy
DuraBrite’s outreach was struggling—leads weren’t engaging, follow-ups were inconsistent, and messaging failed to highlight their unique value. After implementing Provoke’s targeted strategy, the results spoke for themselves.
| Before Provoke | After Provoke |
| Low-quality leads | 30% higher email engagement |
| Inconsistent follow-ups | 50% faster sales cycles |
| Generic messaging | Tailored industry storytelling |
| 0% engagement growth | “Your emails finally address my pain points!” – DuraBrite client |
Final Results: DuraBrite’s Market Win
- 30% boost in email engagement as prospects resonated with the new targeted content.
- 50% reduction in sales cycle length, helping deals close faster.
- Stronger brand positioning, shifting DuraBrite from “just another lighting provider” to an industry leader with real impact.
Looking Ahead
With email engagement at an all-time high, DuraBrite is now expanding its outreach strategy with LinkedIn engagement and video-based lead nurturing. Provoke Agency continues to refine their approach, ensuring they stay ahead in an increasingly competitive industry.
Want Results Like This?
If your brand struggles with lead conversion, it’s time for a smarter, data-backed outreach strategy. Contact Provoke Agency to transform your sales pipeline today.