Is Automation Hurting Your B2B Lead Generation Success? How to Tell
If it’s time for anything, it’s time for automation. Living in a time of rapid technological development, one can hardly resist the charm of automation. From AI-powered tools to robotic process automation, every business wants to automate operations and ramp up productivity. However, as Richard Mechaly so aptly puts it, “You cannot shortcut something until […]
Why Follow Up Emails Are the Key to Sales Success in B2B
In the world of B2B sales, closing a deal is rarely about sending just one email and waiting for a response. The real power lies in follow-up emails. Despite their importance, many salespeople either give up too soon or don’t know how to craft follow-up emails that truly move the needle. Having run a successful […]