Why Stories Sell: The Neuroscience Behind Effective B2B Lead Generation
In the fast-moving world of B2B selling, it is always an uphill task to rise above the din and capture the attention of prospective clients. Traditional sales pitches are dry, impersonal, and don’t connect with busy professionals. The best type of approach in standing out and driving effective lead generation would be that of storytelling. […]
Is Automation Hurting Your B2B Lead Generation Success? How to Tell
If it’s time for anything, it’s time for automation. Living in a time of rapid technological development, one can hardly resist the charm of automation. From AI-powered tools to robotic process automation, every business wants to automate operations and ramp up productivity. However, as Richard Mechaly so aptly puts it, “You cannot shortcut something until […]
How to Personalize & Automate Email Lead Generation for B2B
Should you send highly customized emails to each individual prospect or send automated emails in bulk? This is a topic of continuous debate in the B2B marketing space, especially when dealing with big, valuable clients. Should companies send emails to hundreds or even thousands of potential customers at once to automate the process of email […]